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@ARTICLE{Rramani:1003860,
author = {Rramani, Qëndresa and Barakat, Youssef and Jacob, George
and Ohla, Kathrin and Lim, Shirley Xue Li and Schicker,
Doris and Freiherr, Jessica and Saruco, Elodie and Pleger,
Burkhard and Weber, Bernd and Schultz, Johannes},
title = {{N}utrition claims influence expectations about food
attributes, attenuate activity in reward‐associated brain
regions during tasting, but do not impact pleasantness},
journal = {Brain and behavior},
volume = {13},
number = {1},
issn = {2162-3279},
address = {Malden, Mass.},
publisher = {Wiley},
reportid = {FZJ-2023-01281},
pages = {e2828},
year = {2023},
abstract = {Introduction: Nutrition claims are one of the most common
tools used to improve food decisions. Previous research has
shown that nutrition claims impact expectations; however,
their effects on perceived pleasantness, valuation, and
their neural correlates are not well understood. These
claims may have both intended and unintended effects on food
perception and valuation, which may compromise their effect
on food decisions.Methods: We investigated the effects of
nutrition claims on expectations, perceptions, and valuation
of milk-mix drinks in a behavioral (n = 110) and an fMRI (n
= 39) study. In the behavioral study, we assessed the
effects of a "fat-reduced" and a "protein-rich" nutrition
claim on expected and perceived food attributes of otherwise
equal food products. In the fMRI study, we investigated the
effect of a "protein-rich" claim on taste pleasantness
perception and valuation, and on their neural correlates
during tasting and swallowing.Results: We found that both
nutrition claims increased expected and perceived
healthiness and decreased expected but not perceived taste
pleasantness. The "protein-rich" claim increased expected
but not perceived satiating quality ratings, while the
"fat-reduced" claim decreased both expected and perceived
satiating quality ratings. In the absence vs. presence of
the "protein-rich" claim, we observed an increased activity
in a cluster extending to the left nucleus accumbens during
tasting and an increased functional connectivity between
this cluster and a cluster in right middle frontal gyrus
during swallowing.Conclusion: Altogether, we found that
nutrition claims impacted expectations and attenuated
reward-related responses during tasting but did not
negatively affect perceived pleasantness. Our findings
support highlighting the presence of nutrients with positive
associations and exposure to foods with nutrition claims to
increase their acceptance. Our study offers insights that
may be valuable in designing and optimizing the use of
nutrition claims.Keywords: expectations; fMRI; food
attributes; nutrition claims; taste pleasantness perception;
valuation.},
cin = {INM-3},
ddc = {610},
cid = {I:(DE-Juel1)INM-3-20090406},
pnm = {5251 - Multilevel Brain Organization and Variability
(POF4-525)},
pid = {G:(DE-HGF)POF4-5251},
typ = {PUB:(DE-HGF)16},
pubmed = {36511877},
UT = {WOS:000896829500001},
doi = {10.1002/brb3.2828},
url = {https://juser.fz-juelich.de/record/1003860},
}