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@ARTICLE{Macht:1007626,
      author       = {Macht, Janine and Klink-Lehmann, Jeanette and Venghaus,
                      Sandra},
      title        = {{E}co-friendly alternatives to food packed in plastics:
                      {G}erman consumers’ purchase intentions for different
                      bio-based packaging strategies},
      journal      = {Food quality and preference},
      volume       = {109},
      issn         = {0950-3293},
      address      = {Amsterdam},
      publisher    = {Elsevier},
      reportid     = {FZJ-2023-02125},
      pages        = {104884 -},
      year         = {2023},
      abstract     = {Growing concern about the environmental consequences of
                      plastic packaging has led to the development of strategies
                      that discourage single-use fossil-based plastic packaging
                      and promote sustainable bio-based alternatives.
                      Nevertheless, it is unclear how different bio-based
                      packaging strategies are perceived by consumers. Research
                      suggests an ambivalent relationship regarding bioplastics
                      and a positive perception of paper. In this study, we
                      investigated how consumers’ purchase intentions differ for
                      two bio-based packaging alternatives—bioplastic and
                      paper—in comparison to recyclable fossil-based plastic
                      packaging for three products: fresh soft fruits,
                      margarine/butter, and vegetable oil. Moreover, we explored
                      the mediating roles of perceived eco-friendliness and
                      perceived convenience and tested the moderation effect of
                      green consumption values. In total, 2755 German consumers
                      completed an online survey with a 3x3 between-subjects
                      design in January 2022. The findings show that consumers’
                      purchase intentions differed between different packaging
                      types and products. The higher consumers perceived the
                      eco-friendliness of the packaging, the higher their purchase
                      intention. This effect was stronger for people with higher
                      green consumption values. While paper-based food packaging
                      was perceived as most eco-friendly, it was not always
                      perceived as convenient, and may therefore lead to
                      rejection. For fresh soft fruits, paper-based packaging
                      appears to be the best solution for consumers. For vegetable
                      oil, the bioplastic option received the highest purchase
                      intention. Nevertheless, there are product categories—such
                      as margarine/butter—where the benefits of bio-based
                      packaging are not obvious to consumers and should therefore
                      be communicated clearly.},
      cin          = {IEK-STE},
      ddc          = {660},
      cid          = {I:(DE-Juel1)IEK-STE-20101013},
      pnm          = {1112 - Societally Feasible Transformation Pathways
                      (POF4-111)},
      pid          = {G:(DE-HGF)POF4-1112},
      typ          = {PUB:(DE-HGF)16},
      UT           = {WOS:001002043300001},
      doi          = {10.1016/j.foodqual.2023.104884},
      url          = {https://juser.fz-juelich.de/record/1007626},
}