Home > Publications database > Eco-friendly alternatives to food packed in plastics: German consumers’ purchase intentions for different bio-based packaging strategies > print |
001 | 1007626 | ||
005 | 20230929112531.0 | ||
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100 | 1 | _ | |a Macht, Janine |0 0000-0003-2121-7535 |b 0 |e Corresponding author |
245 | _ | _ | |a Eco-friendly alternatives to food packed in plastics: German consumers’ purchase intentions for different bio-based packaging strategies |
260 | _ | _ | |a Amsterdam |c 2023 |b Elsevier |
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520 | _ | _ | |a Growing concern about the environmental consequences of plastic packaging has led to the development of strategies that discourage single-use fossil-based plastic packaging and promote sustainable bio-based alternatives. Nevertheless, it is unclear how different bio-based packaging strategies are perceived by consumers. Research suggests an ambivalent relationship regarding bioplastics and a positive perception of paper. In this study, we investigated how consumers’ purchase intentions differ for two bio-based packaging alternatives—bioplastic and paper—in comparison to recyclable fossil-based plastic packaging for three products: fresh soft fruits, margarine/butter, and vegetable oil. Moreover, we explored the mediating roles of perceived eco-friendliness and perceived convenience and tested the moderation effect of green consumption values. In total, 2755 German consumers completed an online survey with a 3x3 between-subjects design in January 2022. The findings show that consumers’ purchase intentions differed between different packaging types and products. The higher consumers perceived the eco-friendliness of the packaging, the higher their purchase intention. This effect was stronger for people with higher green consumption values. While paper-based food packaging was perceived as most eco-friendly, it was not always perceived as convenient, and may therefore lead to rejection. For fresh soft fruits, paper-based packaging appears to be the best solution for consumers. For vegetable oil, the bioplastic option received the highest purchase intention. Nevertheless, there are product categories—such as margarine/butter—where the benefits of bio-based packaging are not obvious to consumers and should therefore be communicated clearly. |
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700 | 1 | _ | |a Klink-Lehmann, Jeanette |0 P:(DE-HGF)0 |b 1 |
700 | 1 | _ | |a Venghaus, Sandra |0 P:(DE-Juel1)164476 |b 2 |
773 | _ | _ | |a 10.1016/j.foodqual.2023.104884 |g Vol. 109, p. 104884 - |0 PERI:(DE-600)2013024-7 |p 104884 - |t Food quality and preference |v 109 |y 2023 |x 0950-3293 |
856 | 4 | _ | |u https://juser.fz-juelich.de/record/1007626/files/Macht%20et%20al.%202023_FQP_accepted.pdf |y Published on 2023-05-13. Available in OpenAccess from 2024-05-13. |
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