TY - JOUR AU - Schicker, Doris AU - Rramani, Qëndresa AU - Lim, Shirley Xue Li AU - Saruco, Elodie AU - Pleger, Burkhard AU - Weber, Bernd AU - Schultz, Johannes AU - Freiherr, Jessica AU - Ohla, Kathrin TI - Taste It! 7-Day exposure to a protein-enriched milk drink increases its smell, taste, and flavor familiarity and facilitates acquisition of taste familiarity of a novel protein drink JO - Food quality and preference VL - 106 SN - 0950-3293 CY - Amsterdam PB - Elsevier M1 - FZJ-2024-02819 SP - 104808 - PY - 2023 AB - Novel and reformulated food, in particular protein-enhanced drinks, provide an important strategy to promotehealthy eating. Despite their availability, protein-enriched foods are not widely accepted, likely owing to theirunexpected “taste”. Those expectations change with experience and exposure may improve product acceptance.However, the sensory drivers of this phenomenon are unknown. In this randomised, controlled, multi-center trialwith pre and post intervention measurements, 100 healthy adult participants consumed either a novel proteinenrichedmilk drink (PD) or a conventional milk drink (CD) for seven days. Participants evaluated familiarity andhedonic value of the taste, smell, and flavor of different milk drinks including the intervention drinks in thelaboratory before and after a seven day exposure. A novel protein-enhanced drink was evaluated after interventiononly. Exposure to PD increased familiarity of its smell, taste, and especially flavor. The perception of theother non-exposed drinks was unchanged. PD exposure also led to increased taste familiarity of a novel proteindrink suggesting that the “acquired taste” transfers to other protein drinks. While PD hedonic ratings wereunaffected by exposure, increased familiarity was positively associated with hedonic ratings for all three sensorymodalities smell, taste, and flavor. No changes in the perception of any drink were observed in the groupconsuming the CD. The transfer of the acquired taste familiarity to a novel drink after 7-days of exposure to anunfamiliar protein-enriched drink indicates that exposure may increase acceptance of similar drinks. LB - PUB:(DE-HGF)16 UR - <Go to ISI:>//WOS:000991086400001 DO - DOI:10.1016/j.foodqual.2023.104808 UR - https://juser.fz-juelich.de/record/1025356 ER -