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001029756 1001_ $$0P:(DE-Juel1)133810$$aMittermaier, Bernhard$$b0$$eCorresponding author$$ufzj
001029756 245__ $$aDatenschutz und Datentracking in Verlagsverträgen
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001029756 520__ $$aThis article discusses the "what?", the "how?" and the "why?" of data tracking by publishers, along with some legal considerations. Using the example of DEAL publishers and selected other publishers, it shows what data tracking happens in practice and to what extent it has been possible to limit data tracking in the DEAL negotiation. It becomes clear that it is often not possible to contractually agree more than is required by law anyway. In many cases, more data is stored and for a longer period of time than would actually be necessary
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