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@ARTICLE{Hchenberger:850711,
author = {Höchenberger, Richard and Ohla, Kathrin},
title = {{A} bittersweet symphony: {E}vidence for taste-sound
correspondences without effects on taste quality-specific
perception},
journal = {Journal of neuroscience research},
volume = {97},
number = {3},
issn = {0360-4012},
address = {New York, NY [u.a.]},
publisher = {Wiley-Liss},
reportid = {FZJ-2018-04512},
pages = {267-275},
year = {2019},
abstract = {Music has been associated with taste and shown to influence
the dining experience. We asked whether sound that is
associated with taste affects taste perception of food. In
two studies (study 1: N = 20, 13 women; study 2:
N = 20, 17 women), participants evaluated the taste of
cinder toffee while listening to either of two soundscapes
associated with sweet and bitter taste, respectively, or no
sound. In study 1, participants rated the taste on a
visual‐analog scale (VAS) anchored with “bitter” and
“sweet”, aiming to replicate a previous study (Crisinel
et al., 2012). In contrast, four separate scales were used
in study 2 to report the extent of bitter, sweet, sour, and
salty taste to test whether taste qualities were influenced
by sound differentially. Additionally, taste intensity and
pleasantness were rated in both studies. Taste intensity was
increased in the presence of a sound, while pleasantness was
not affected. In study 1, sound shifted bitter‐sweet
ratings in the direction of the congruent sound, i.e.
samples tasted sweeter with “sweet” sound and more
bitter with “bitter” sound, replicating Crisinel et
al.'s (2012) results. However, this effect was abolished
when a “no‐sound” control was included in the
statistical model. Taste ratings in study 2 showed no effect
of sound on any specific taste quality, suggesting that the
influence of sound on taste in study 1 reflects an artifact
of the scale rather than an actual shift in perception.
Together, the data provide evidence for taste‐sound
correspondences without effects on taste‐quality specific
perception.},
cin = {INM-3},
ddc = {570},
cid = {I:(DE-Juel1)INM-3-20090406},
pnm = {572 - (Dys-)function and Plasticity (POF3-572)},
pid = {G:(DE-HGF)POF3-572},
typ = {PUB:(DE-HGF)16},
pubmed = {pmid:30027567},
UT = {WOS:000456338100006},
doi = {10.1002/jnr.24308},
url = {https://juser.fz-juelich.de/record/850711},
}