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@ARTICLE{Shamon:863458,
      author       = {Shamon, Hawal and Dülmer, Hermann and Giza, Adam},
      title        = {{T}he factorial survey: {T}he impact of the presentation
                      format of vignettes on answer behavior and processing time},
      journal      = {Sociological methods and research},
      volume       = {51},
      number       = {1},
      issn         = {0049-1241},
      address      = {London [u.a.]},
      publisher    = {Sage Publ.},
      reportid     = {FZJ-2019-03516},
      pages        = {396–438},
      year         = {2022},
      abstract     = {The factorial survey is an experimental design in which the
                      researcher constructs varying descriptions of situations or
                      individual persons (vignettes), which will be judged by
                      respondents with regard to a particular aspect. Some
                      researchers present vignettes in text format as short
                      stories, others present the central information of vignettes
                      in a tabular format. To date, only a few sentences have been
                      published, by Auspurg and Hinz, on the impact of the
                      presentation format (text vs. table) on the answer behavior
                      of students. Empirically, no differences were found between
                      either format. Based on an Internet experiment conducted
                      with a quota sample, we find evidence that ordinary tabular
                      formats outperform text vignettes in terms of total vignette
                      nonresponse but not when it comes to processing time. The
                      former result especially applies in the case of less
                      well-educated people. We further find that tabular format
                      does not perform worse than text format regarding response
                      inconsistency.},
      cin          = {IEK-STE},
      ddc          = {300},
      cid          = {I:(DE-Juel1)IEK-STE-20101013},
      pnm          = {1112 - Societally Feasible Transformation Pathways
                      (POF4-111)},
      pid          = {G:(DE-HGF)POF4-1112},
      typ          = {PUB:(DE-HGF)16},
      UT           = {WOS:000750327300011},
      doi          = {10.1177/0049124119852382},
      url          = {https://juser.fz-juelich.de/record/863458},
}