%0 Journal Article
%T International journal of customer relationship marketing and management: IJCRMM ; an official publication of the Information Resources Management Association
%C Hershey, Pa.
%I IGI Global
%D 2010
%Z Automatically generated record. (Updated: 2024-12-10)
%K Information Systems and Management (ASJC)
%K Marketing (ASJC)
%K Information Systems (ASJC)
%K Business and International Management (ASJC)
%K Management Information Systems (ASJC)
%R 10.4018/IJCRMM
%U https://juser.fz-juelich.de/record/886807