TY  - JOUR
TI  - International journal of customer relationship marketing and management: IJCRMM ; an official publication of the Information Resources Management Association
CY  - Hershey, Pa.
PB  - IGI Global
PY  - 2010
N1  - Automatically generated record. (Updated: 2024-12-10)
KW  - Information Systems and Management (ASJC)
KW  - Marketing (ASJC)
KW  - Information Systems (ASJC)
KW  - Business and International Management (ASJC)
KW  - Management Information Systems (ASJC)
DO  - DOI:10.4018/IJCRMM
UR  - https://juser.fz-juelich.de/record/886807
ER  -