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@ARTICLE{Voegele:889054,
      author       = {Voegele, Stefan and Broska, Lisa Hanna and Otte, Sebastian
                      and Rübbelke, Dirk},
      title        = {{W}hy the trend towards gas-guzzlers? {A} closer look at
                      the complex effects of social norms on {G}erman car buyers},
      journal      = {Energy research $\&$ social science},
      volume       = {72},
      issn         = {2214-6296},
      address      = {Amsterdam [u.a.]},
      publisher    = {Elsevier},
      reportid     = {FZJ-2020-05422},
      pages        = {101840 -},
      year         = {2021},
      abstract     = {Abstract: The transport sector is one of the major drivers
                      of global climate change, with a large share related to the
                      personal use of cars. Paradoxically, as efforts are
                      undertaken to reduce this share, a trend to buy large, heavy
                      cars with comparatively high fuel consumption is occurring
                      nearly worldwide. In this article, we analyze the possible
                      influence of social norms in car-buying decisions and in
                      particular in the trend towards sport utility vehicles
                      (SUVs). After giving a short introduction into the
                      theoretical foundations underlying this research, we develop
                      a model applying a multi-criteria decision analysis
                      approach. By using data from surveys conducted by VuMA
                      Touchpoints and ARAL, on German car buyers, preferences and
                      characteristics of the different social groups in German
                      society, as well as the ADAC on characteristics of different
                      car types, we quantify the influence of social norms on
                      car-buying decisions. Our results indicate that social norms
                      play a significant role in driving the demand for
                      heavyweight passenger cars across most social groups, while
                      the desire for social esteem leads some groups in particular
                      to purchase SUVs and off-road vehicles. By taking
                      society’s heterogeneity into account, we show that social
                      norms are group-specific and not universal in society,
                      though car choice is always to a certain extent influenced
                      by social norms and ranges from between $24\%$ and $42\%$ in
                      our model calculations. The novel approach taken in this
                      research can be applied beyond the mobility sector to other
                      environmentally significant consumer behaviors.},
      cin          = {IEK-STE},
      ddc          = {624},
      cid          = {I:(DE-Juel1)IEK-STE-20101013},
      pnm          = {111 - Energiesystemtransformation (POF4-111)},
      pid          = {G:(DE-HGF)POF4-111},
      typ          = {PUB:(DE-HGF)16},
      UT           = {WOS:000624443900005},
      doi          = {10.1016/j.erss.2020.101840},
      url          = {https://juser.fz-juelich.de/record/889054},
}