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@ARTICLE{Scheller:909160,
      author       = {Scheller, Fabian and Graupner, Sören and Edwards, James
                      and Weinand, Jann and Bruckner, Thomas},
      title        = {{C}ompetent, trustworthy, and likeable? {E}xploring which
                      peers influence photovoltaic adoption in {G}ermany},
      journal      = {Energy research $\&$ social science},
      volume       = {91},
      issn         = {2214-6296},
      address      = {Amsterdam ˜[u.a.]œ},
      publisher    = {Elsevier},
      reportid     = {FZJ-2022-03039},
      pages        = {102755 -},
      year         = {2022},
      abstract     = {Little is known about the role of active peer effects
                      (interpersonal contact) compared to passive peer effects
                      (noticing or seeing) regarding residential photovoltaic (PV)
                      diffusion. Recent literature suggests that peer effects are
                      determined by the perceived credibility of one’s active
                      peer connections regarding PV and passive peer effects.
                      Utilising data from a survey of German house owners who
                      either own a PV or indicate purchase intention (N = 1,165),
                      this paper explores the underlying mechanisms of active peer
                      effects during different stages of PV adoption
                      decision-making. Our findings suggest that the perceived
                      credibility of peers on PV related issues is positively
                      associated with the reported number of adopters in the
                      decision-maker’s peer group (passive peer effect) and also
                      with the progress in the PV adoption decision process.
                      Furthermore, we find a relationship between the perceived
                      credibility of peers regarding PV and the reported influence
                      strength of peer interactions throughout the decision-making
                      processes of German householders, suggesting that subjective
                      evaluations of peers play a role in active peer effects.
                      Finally, we observe an association between the rate of
                      self-initiated peer interactions about PV for respondents
                      with a higher reported number of peers that have adopted PV,
                      suggesting that passive effects (knowing peer PV adopters)
                      play a role in initiating active peer interactions. These
                      results are significant for all sub-groups, regardless of
                      the decision progress. From a policy-making perspective,
                      “bottom-up” efforts such as peer consultation and
                      community-led outreach should be promoted in Germany to
                      empower potential adopters.},
      cin          = {IEK-3},
      ddc          = {624},
      cid          = {I:(DE-Juel1)IEK-3-20101013},
      pnm          = {1111 - Effective System Transformation Pathways (POF4-111)
                      / 1112 - Societally Feasible Transformation Pathways
                      (POF4-111)},
      pid          = {G:(DE-HGF)POF4-1111 / G:(DE-HGF)POF4-1112},
      typ          = {PUB:(DE-HGF)16},
      UT           = {WOS:000879419400002},
      doi          = {10.1016/j.erss.2022.102755},
      url          = {https://juser.fz-juelich.de/record/909160},
}